The Real Cost of Lead Generation

Lead generation has long been touted as a quick way to gain new business. The cost vs. yield curve for lead generation services proves that they are both expensive and ineffective. We have taken a look at the real costs involved as well as the pitfalls. This podcast is designed to provide an analytical case to help you better understand these offerings.

For more information see Pay-IT-Forward for IT Suppliers.


The Millennium Alliance and The Advisory Council International team up to offer unique new service to the IT community

New York, December 15, 2015 — The Millennium Alliance (TMA) and The Advisory Council International (TACI) are teaming up to help bridge the gap between C-level IT buyers and IT sellers, and donate the profits to charity.

TACI’s new “Pay-IT-Forward” model is the first of its kind for the IT industry. Senior IT executives and their teams are challenged with keeping up to date with the accelerated pace of new emerging technologies. Emerging vendors are equally challenged with communicating their message to the IT marketplace.

To solve this dilemma, TACI has created a new model that connects the two sides. This service is free of charge to IT organizations, while 100% of the net proceeds from providers are donated to charity. Here’s how it works:

A win for TMA members: TACI’s team of former CIOs and industry experts continue to stay up to date on cool technology solutions, mostly through their extensive work with venture-capital and private-equity companies. They will work with each member to identify their specific needs, and then arrange a 1-1 briefing session about once a month to discuss a new product or service that meets said needs.

A win for emerging technology companies, who get access to senior buy-side executives with pre-qualified needs.

A win for charities: 100% of the net sponsorship proceeds from the sell-side will go to deserving technology charities such as Year-Up, the Society for Information Management, and Women In Technology International.

“This partnership provides a double benefit. It allows us to extend our network and, more importantly, it increases our ability to donate to worthy IT-related charities,” says Al Guibord, TACI Co-Founder and President.

“In order to develop and grow as a leader, collaboration and commitment to purpose must be constant, which is why we have teamed up with The Advisory Council International, a group of former global Fortune 100 CIOs, to provide our members with a ‘win/win/win’,” says Alex Sobol, TMA Co-Founder and Managing Partner.

The Millennium Alliance provides a framework, consisting of Assemblies, Need Analysis and Executive Education, for its member communities made up of Fortune 500 CIOs, CTOs, CISOs and CMOs across a variety of industries.

The Advisory Council International was created by a group of former CIOs to provide leadership coaching and mentoring, strategic guidance, and technology vision to IT organizations.

For more information about Pay-IT-Forward please visit:

TAC International Co-Founders to Keynote Global Sourcing & Cloud Summit

Kicking off the eighth annual Global Sourcing & Cloud Summit, June 16–17, 2015 in New York City, will be TAC International co-founder & CEO, and World BPO/ITO Forum chairman, Jim Noble. You may know him as the former CIO of giants GM, AOL Time Warner, Merrill Lynch, BP, and Philip Morris. Together with his colleague Alan Guibord, TAC International co-founder & president, they will set the stage with “The Technology Climate — Clouds & Shadows.”

About the Global Sourcing & Cloud Summit

This exclusive executive summit is the premier gathering of C-suite and sourcing executives to meet and discuss the current and future state of sourcing IT and business processes, share valuable lessons learned, and exchange insights regarding trends in cloud services, shared services, business agility, cyber security, data sovereignty and vendor management.

Jim Noble, TAC International Co-Founder and CEO, to Speak at Seattle Technology Leadership Summit

Jim Noble, TAC International co-founder and CEO, will be a keynote speaker at the Seattle Technology Leadership Summit, May 20, hosted by the Seattle Chapter of the Society for Information Management (SIM). He will speak about “What Your Bosses Think about IT, and Why You Should Care.”

Attendees will find the Seattle Technology Leadership Summit to be beneficial through the information received, relationships generated, and exciting keynote line-up. The Technology Leadership Summit will enable attendees to connect with fellow executives and learn from industry leading professionals on how to drive their business, featuring:

  • Keynote speakers on leadership and cutting edge IT topics
  • Interactive breakout sessions with national and local experts
  • Ample networking opportunities with their peers from throughout the region

Participation in this annual event expected to top over 200 executives again this year.

Jim is widely recognized as one of the world’s thought leaders in achieving worthwhile business results from investments in IT. Jim is the only person to have been voted “CIO of the Year” in both Europe and North America. In 2012 Jim won CIO Magazine’s award for the innovative use of technology. Jim has advised governments and heads of state on technology strategy, and helps teach the next generation of IT leaders at Columbia University (New York) and the University of Calgary (Haskayne Business School). Jim was also Dean of the IT Academy at General Motors and BP. His book The CIO’s Secret Playbook is scheduled for publication in 2015.

Alan Guibord, TAC International Co-Founder and President, to Speak at Cyber Security Summit

Alan Guibord, TAC International co-founder and president, will be the featured speaker at Black Diamond Networks’ 2015 Cyber Security Summit, May 20, Columbus, Ohio. His session will focus on corporate “Duty of Care,” and how CIOs and CISOs could be held personally accountable for security breaches.

In this interactive session, Alan will discuss topics such as:

  • How do you ensure adequate protection against risk?
  • What should be included in a cyber-security reaction plan?
  • What guidelines should you follow for securing your company?
  • What is the next frontier in cyber security?

Alan has been working in the cyber-security area at several roles, consulting to some of the world’s largest companies. He is an expert advisor to NYSE member firms, the Financial Times of London, and the New York Institute of Finance.

For more information about this complimentary event, contact us, or e-mail Dave Nixon,